Affinity Marketing


Furman orientation activity

Understanding Furman's Affinity Marketing Programs: Why they are a 'win-win-win' 

Affinity Marketing programs bring savings for products and services while providing proceeds that fund the continuous improvement and expansion of alumni and parent programming. 

When it comes to these programs, we understand some alumni have concerns. We created this page as a resource to allay those concerns and remain transparent as we seek to provide the best quality programming, engagement, and service opportunities. If you have questions, review our list of FAQs or contact Mike Wilson '88, executive director of alumni and parent engagement. 

Our Partners

Liberty Mutual: In 2011, the Furman Alumni Association Board voted to approve a relationship with Liberty Mutual, an insurance agency. Three times a year, the Alumni Association sends an email on behalf of Liberty Mutual offering a 10 percent discount on life or car insurance. In exchange, Liberty makes a donation to the Alumni Association, used toward programming like Homecoming and Young Alumni Day. 


Herff Jones: Herff Jones is Furman's designated partner for class rings, diploma frames, and graduation announcements. 

Have questions? Visit our collection of affinity marketing frequently asked questions.